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Visa research reveals more consumers adopting biometric solutions

  • Author:zz
  • Source:zz
  • Release on:2017-06-29
Consumers are increasingly embracing biometric technologies such as face recognition and fingerprint authentication within the retail environment, the study finds.
Natasha Toothill, head of merchant services at Visa, said that consumers were previously skeptical about biometrics.
However, with technologies like face recognition being adopted by airports, the majority of online shoppers believe the technology is an effective way of removing points of friction and expediting the process.
“Customers were initially unwilling to have face recognition in retail but now that it is used by airports it is being accepted more,” Toothill said. “There are also hotels using face recognition to identify VIP guests and some retailers using it to spot shoplifters.”
Toothill cited survey results which show that 73 percent of people have as much confidence in fingerprinting as chip and PIN methods.
In addition, 68 percent of respondents chose biometrics as their preferred method of authentication.