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Gigya survey finds that 42% of consumers have poor password habits

  • Author:zz
  • Source:zz
  • Release on :2017-05-10
Gigya has published a new study entitled “2017 State of Consumer Privacy and Trust survey”, revealing that many people have poor password habits with 42 percent of consumers admit to using four or fewer passwords across online accounts.
The research shows how consumer trust and a business’s reputation remain uncertain as brands delay adoption of stronger authentication methods to protect online consumer identities.
The survey found that 68 percent of consumers are concerned about how brands use their personal data, while 69 percent worry about security and privacy risks inherent in the increasing adoption of Internet of Things (IoT) devices.
For brands, the survey results highlight the balance between customer expectations and new privacy requirements with their need for customer data to deliver a more personalized online experience.